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VAN GRAAF We Went Looking for a Fashion Shop. We Found a Company With Opinions.
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Some fashion brands greet you with a sale banner.
VAN GRAAF greets you with a company page.
That surprised us. The link we were given did not open on a product grid. It opened with a short story about who the company is, how big it has become and what it cares about.
So we read it.
Then we went looking for the shopping side, and the picture got more interesting.
It Is Bigger Than a Single Shop
The page says VAN GRAAF was founded in 2001 and calls itself one of the leading fashion companies in Europe. That is the company’s own claim, so we read it as a goal and not a ranking.
The facts are easier to check.
It lists 15 retail stores in Switzerland, Poland, Latvia and Hungary. It runs online stores in Germany and Poland. It names around 400 employees and up to 200 fashion labels.
The company describes itself as an omni-channel retailer, which simply means stores and online shopping work together. It also describes itself as a family business.
The Deals We Could Find
Here is where we have to be honest. The company page lists no coupon or sale. So we looked at well-known coupon sites that track the shop.
| Offer | Details Reported by Coupon Sites |
| Newsletter coupon | 5 euros off, for a basket of at least 29.99 euros, valid for about four weeks, once per email |
| Sale section | Up to 50% off, with some sites reporting higher figures on women’s fashion |
| Club member coupons | Offers for members, with coupon pages and dates changing often |
| No code sale prices | Sale prices are shown on the items, so no code is needed |
These come from third-party sites, not from VAN GRAAF itself. Dates and amounts vary between sources. Check the German online shop for the live offer before you plan around any number.
Four Ways to Shop VAN GRAAF
1. Women’s Fashion
The shop is known for a wide range of brands, covering clothing, shoes and accessories. Coupon sites report some of the biggest sale cuts on women’s fashion.
Because the range is so wide, it helps to browse by brand rather than by item.
Best For: Shoppers who like picking from many labels in one place.
2. Men’s Fashion
The online shop sells men’s clothing, shoes and accessories. Coupon pages mention suit discounts, though those change often.
It is a good place to look when you want a brand name at a lower price.
Best For: Men who shop for workwear and smarter pieces.
3. Kids’ Fashion
The online shop lists children’s clothing too, and coupon sites mention separate sale discounts for kids.
Kids outgrow things fast, so sale prices matter here.
Best For: Parents who want brand names at a sale price.
4. Sustainable Fashion
This is the part we found most unusual. The company page has a whole section on sustainable products, covering textile seals and certificates.
Best For: Shoppers who care how clothes are made.
The Seals Behind the Sustainability Pages
We expected a few vague green words. Instead, the company names specific standards.
GOTS, the Global Organic Textile Standard, covers the whole chain from raw material to finished product. The company says a GOTS labeled product must contain at least 70% certified organic fibers. The standard has two levels: made with organic materials, at 70% to 94% organic cotton, and organic, at 95% or more.
The company also says it is a member of the Good Cashmere Standard, an initiative of the Aid by Trade Foundation. The standard sets rules for how cashmere goats are kept and how workers are treated.
We cannot audit any of this. But naming real standards is a good sign, and it gives you something to look for on a label.
Why a Company Page Made Us Pay Attention
Most shops let the products do the talking. This one put its values first.
The page mentions a career section for people from Gdansk to Budapest, from part-time work to management. It talks about a circular economy. It says the company has set a course for the digital future.
None of that tells you whether a jacket will fit. But it tells you what kind of company is behind the label, and for some shoppers that matters as much as the price.
If you like to buy from businesses you understand, this is a good sign. If you only want a quick sale price, you can skip straight to the shop.
The Store Side of the Story
VAN GRAAF says you can see the sustainable products of its top brands and its own in-house VAN GRAAF brands in its stores.
That is a useful detail. Buying clothes online means guessing fabric and fit. A store lets you feel the material.
Keep in mind that stores are listed only in Switzerland, Poland, Latvia and Hungary, and online stores only in Germany and Poland. Check which country your order ships to before you fall for a coat.
Browse Sustainable Fashion Here
A Simple Plan for Saving Money Here
We would keep it simple.
First, check the sale section. Prices are already marked down on the items, so no code is needed.
Second, sign up for the newsletter if you plan to spend at least 29.99 euros, since that is the reported minimum for the 5 euro coupon.
Third, use the coupon within the four week window. Reported coupons are single use, so do not waste it on a small order.
Finally, compare the final total in your bag before you pay. The number that counts is the one at checkout.
How VAN GRAAF Compares
| Category | VAN GRAAF | Zalando | About You | Peek and Cloppenburg |
| Known for | Multi-brand fashion, stores and online | Large online fashion platform | Online fashion platform | Department-style fashion stores |
| Stores | 15 in four countries | Check site | Check site | Check site |
| Online shops | Germany and Poland | Many countries | Many countries | Check site |
| Label range | Up to 200 labels | Check site | Check site | Check site |
| Sustainability pages | GOTS and Good Cashmere Standard | Check site | Check site | Check site |
Competitor details are general and change often, so check each retailer before you decide.
Who We Think Will Enjoy VAN GRAAF Most
- Shoppers who like picking from many fashion labels in one shop.
- Anyone who wants a store they can visit as well as an online shop.
- Buyers who care about organic cotton and cashmere standards.
- Deal hunters who check the sale section before paying full price.
- Families who need clothing for adults and children.
- People living in Germany or Poland, where the online shops operate.
Quick Answers
Where does VAN GRAAF have stores?
The company lists 15 stores in Switzerland, Poland, Latvia and Hungary.
Is there an online shop?
The company page says it operates online stores in Germany and Poland.
Is there a discount code?
Coupon sites report a 5 euro newsletter coupon with a minimum basket of 29.99 euros. Check the shop for the current terms.
What does GOTS mean?
It stands for the Global Organic Textile Standard. A GOTS labeled product must contain at least 70% certified organic fibers.
How many fashion labels does it carry?
The company says up to 200.
Final Verdict: A Serious Fashion Retailer, Check the Deals Yourself
VAN GRAAF is worth a look if you like variety and want a shop with stores and a clear sustainability story. Treat every coupon as unconfirmed until you see it in your cart. Check which country’s shop fits your address, and look for the GOTS label on organic cotton pieces.
